Marketing News
Erik’s DeliCafé Showcases Early Spring California Avocados
Loyal chain partner Erik’s DeliCafé transitioned to California avocados in early spring to promote the use of local produce to their customers; a move they have been committed to for the past three years. Throughout the promotions, the chain will feature fresh California avocados in menu items and the California Avocados brand logo on its digital channels.
Commission Showcases Start of California Avocado Season at FPFC Luncheon
As a sponsor of the Fresh Produce and Floral Council luncheon, the California Avocado Commission had the opportunity to celebrate the start of the California avocado season and demonstrate the importance of the locally grown fruit to Southern California produce and floral industry retailers, distributors, vendors and other industry members.
Commission’s Retail Trade Advertising Campaign Informs Retail Buyers and Decision Makers
In light of competition for placement at retail, it is important the industry is reminded of the high consumer demand for California avocados and the support the California Avocado Commission provides. The Commission’s retail trade advertising campaign is a highly effective means of reminding decision makers of the volume sales lift they can generate during the peak season.
Pre-season California Avocado Video Ads Generate Excitement for the Upcoming Season
To encourage early season demand for and awareness of California avocados, the California Avocado Commission launched pre-season media on popular online platforms — including YouTube, Facebook and Instagram — to engage with targeted consumers and generate excitement for the start of the California avocado season.
Highlights from the 2022 California Avocado Tracking Study
The California Avocado Tracking Study has been conducted regularly since the mid-1990s. The 2022 study provides a wealth of information that helps the California Avocado Commission marketing team direct communications, as well as measure progress against some objectives and performance measures detailed in the annual business plan.
Low Interest Disaster Loans Available for Recent Storms and Flooding
The U.S. Small Business Administration is providing long-term, low interest direct federal loans for agricultural operations in San Luis Obispo and Ventura counties affected by the severe winter storms, flooding, landslides and mudslides occurring from December 27, 2022 through January 31, 2023. Learn more.
