Marketing News
Commission’s Brand Advocates Garner Nearly 1.3 Million Impressions
This season, the California Avocado Commission partnered with five influential brand advocates to reach likeminded audiences and consumers via engaging recipes, blog posts, photography and social media posts celebrating the Golden State fruit.
Retail Promotions Showcase California Avocado Growers and Their Fruit
From February through early August, custom California avocado retail digital promotions ran on the social channels, digital platforms and mailers of targeted top-tier retailers. These multi-platform promotions, which complemented the California Avocado Commission’s own digital retail marketing promotions, showcased California avocado-specific messages and California Avocados branding.
CAC Merch Shop Back-to-School Sale August 15-31
It’s back-to-school time and from August 15 through the end of the month the California avocado merchandise shop is having a sale on select products perfect for students, teachers, parents…and just about anyone!
10th Anniversary of California Avocado Month Celebration Generates Nearly 700 Million Impressions
The California Avocado Commission celebrated the 10th Anniversary of California Avocado Month with wide ranging in-person, public relations, digital and social media activities resulting in nearly 700 million impressions.
Commission Shares Innovative Menu Ideas with NORMS Restaurants
When NORMS restaurant, a California-based 22-unit chain, requested California avocado-centric menu ideas for its spring 2023 menu the California Avocado Commission obliged with an in-person ideation session at a working NORMS restaurant.
Commission’s Social Media Content Reaches More Than 13.5 Million Targeted Consumers
Throughout the year, the California Avocado Commission consistently shares a variety of engaging, entertaining and informative content on its social media platforms to keep California avocados top of mind and thereby build brand preference and brand affinity — an emotional connection between consumers and the California Avocados brand.
