Marketing News
Retail Round-Up
During peak season CAC hosted retail sales contests, promoted Calfiornia bagged and GEM avocados with key retail partners and supported retail partners with AvoScore cards that provide a comprehensive understanding of how California avocados are performing year-over-year and during the California season in the retail marketplace.
August 2024 Marketing Digest
Dog Haus and MIXT, two California-based fast casual chains, added seasonal flavor to popular menu items with fresh California avocados during the peak of the season, maximizing flavor throughout their dishes. And summer consumer media programs were in full swing, promoting California avocados across multiple platforms.
Video of the Month: Social Media Post from Sacramento-based influencer MyManaBites
This season, the California Avocado Commission has taken on a hyperlocal strategic approach by partnering with influencers whose followers are mostly concentrated in key markets where California avocados are in distribution. Because most of these influencers have a smaller fan base than more widely known partners, working with them can be very cost effective.
Retailers, Influencers and Media Partners Celebrate Peak-Season California Avocado Month
California Avocado Month provides the California Avocado Commission and its targeted partners with the opportunity to celebrate peak season, build awareness of the fruit’s availability in local markets and inspire consumers to purchase the locally grown and sustainably farmed fruit.
Northern California Bay Area Celebrates California Avocado Season
To help promote California avocado season, the California Avocado Commission partnered with two popular Northern California restaurant chains showcasing unique menu items and promotions urging diners to enjoy the fruit while it is at its peak availability. The restaurant chain promotions help build demand for the fruit and loyalty to the brand.
California Avocado Commission June Marketing Digest
Learn more about the Commission's peak-season advertising, social media, foodservice and retailer promotions.
