Marketing News
Season-long Consumer Advertising Piques Interest in California Avocados
To encourage purchases of in-season California avocados, the California Avocado Commission runs consumer advertising on a variety of platforms that are designed to create demand for the Premium Californian audience with new recipes and ways to use the fruit. Beginning in March, the Commission launched ad campaigns aimed at building brand awareness in key markets located in Arizona, California,...
Solid Retail Relationships and Custom Marketing Encourage Demand for California Avocados
The California Avocado Commission has built solid relationships with targeted retail partners by serving as a trusted resource for avocado information and customized marketing programs. Complementing the retailer’s initiatives, CAC’s retail marketing team provides programs to communicate California avocado-specific messaging and branding.
Commission Showcases Leadership at IFPA Women’s Fresh Perspectives Conference
From April 16 – 18, the California Avocado Commission joined female leaders from across the globe at the International Fresh Produce Association 2023 Women’s Fresh Perspectives Conference hosted in Orlando, Florida.
Wahoo’s Fish Taco Chain Showcases Early Spring California Avocados
Since 2020 Wahoo’s Fish Tacos, a California-based chain headquartered in Tustin, has leveraged the California Avocados brand logo to showcase their use of locally-grown produce in season. This year the chain transitioned to California avocados in early spring and ran a six-week promotion featuring the fresh fruit.
Brand Advocates Pique Consumer Interest in Early Season California Avocados with Unique Recipes and Photography
The California Avocado Commission’s Brand Advocate program leverages trusted and well-known influencers to drive awareness of the California avocado season. The partners are chosen because of their compelling and exciting storytelling abilities, excellent photography skills, significant followings and love for the Golden State fruit.
Cinco de Mayo Promotions Boost Late Start to California Avocado Season
The Cinco de Mayo holiday, which has long been associated with avocados and guacamole, provides the California Avocado Commission with an impactful means of building demand for California avocados by securing timely distribution of the fruit with targeted retailers. Learn more about CAC's partnerships with retailers for the holiday.
