Spring 2024 Issue of From the Grove Is Available Online
The latest issue of the California Avocado Commission’s quarterly publication, From the Grove, is now available on the California avocado grower website.
Highlights from the Spring 2024 issue include:
- CAC Chairman Jason Cole’s summary of initiatives and changes in CAC’s Marketing, Production Research, Industry Affairs and Governance programs
- A high-level review of the 2022-23 season, the budget for the 2023-24 season and important advocacy efforts provided by CAC Vice President of Industry Affairs and Operations Ken Melban
- A summary of presentations and insights gained from the Commission’s annual grower meetings
- A look at the purported nutritional value of avocado pits — a common consumer question
- A showcase of the Commission’s new ad campaign and strategic media placement plans
- An article concerning how to calculate how much water your California avocado trees need and whether you are able to provide enough water based on your pumping capacity
- A series of profiles of the Commission’s Retail Marketing Directors
- A look at the new retail trade advertising and public relations campaigns
- Two featured California avocado recipes
- Handlers’ perspectives on the greater-than-projected volume of California avocados being produced this season
