Image In This Issue Message from the President Chairman's Report PSHB Activities Continue to Ramp Up Early Season Retailer Promotions and Activities Spring Avocado Management Considerations Fruit Logistica Provides Unique Opportunity for Connections Freak Snowstorm Hits Temecula CaliforniaAvocado.com, CAC's Consumer Website, Relaunched CAC and FPFC: 50 Years of Collaboration EGAP Holds the Line, Avoids Ag Water Rate Increases 2013-14 CAC Annual Report Available Online PSHB Research Update Advances in Salinity Tolerance and Phytophthora Detection Size Picking Helps Season Get Off to Good Start Jalisco Could Soon Be Shipping to the U.S. SubscribeCalifornia avocado industry members interested in subscribing to From the Grove should contact April Aymami, CAC Director of Industry Affairs and OperationsContact April