Image In This Issue Message from the President Chairman's Report State of the Avocado Category Report Commission Successfully Argues Threat of Avocado Seed Moth from Ecuador Retailers Build Demand for California Avocados with Combination of In-store and Digital Tools 2021 CA Mid-Season Crop Update Determining Whether You Should Pay for Avocado Pollination Services Chuck & Pete Dal Pozzo: Enjoying Their Second Careers Avocado Best Harvest Practices Understanding Soil, Leaf and Water Analyses Commission Pursues Grower Profitability Study Consumer Public Relations Kicks-Off the 2021 Season CaliforniaAvocado.com Now Even Faster and Easier to Use Full Slate of Programs Bring California Avocados to Restaurant Menus Good Summer Prices Anticipated for California Fruit Guatemala Avocado Group Looking at U.S. Market SubscribeCalifornia avocado industry members interested in subscribing to From the Grove should contact April Aymami, CAC Industry Affairs DirectorContact April