Recipes featuring California avocados are a powerful tool to showcase the value and quality of the fruit, as well as create a connection between the California avocado grower, the product and the customers who enjoy them. For these reasons, California avocado recipes are used across the California Avocado Commission’s marketing programs — with retailers, in advertising, on social media channels and the CaliforniaAvocado.com consumer website. CAC’s foodservice team encourages usage of California avocados by restaurant chains by presenting them with menu ideations.
Throughout the year, CAC shares recipes that showcase what makes California avocados special, while incorporating messaging about the fruit’s locally grown nature. The Commission shares with consumers that California avocados go from grove to grocer in just a matter of days — providing a freshness that enhances the recipes they are featured in. This messaging, along with communicating that California avocados are ethically sourced and sustainably farmed, differentiates California avocados from fruit grown in other origins and demonstrates they are worth paying more for.
When crafting and sharing recipes, the Commission focuses on concepts that align the California avocado season with relevant events such as Cinco de Mayo, California Avocado Month, the Fourth of July and Labor Day. In doing so, CAC fosters a sense of connection with consumers who enjoy these tried-and-true recipes at celebrations with friends or during cherished moments like breakfast with the family. A classic California avocado toast or guacamole recipe that enhances the occasion creates associations with warmth, health and joy for consumers — connecting the California Avocados brand with memorable moments.
Well-created recipes also demonstrate the Commission’s expertise and authority on all things avocado. By providing tips, educational information and recipes, CAC positions itself as a trusted resource. In addition, the consistent quality of the recipes showcases the quality and reliability of California avocados. This trust translates into brand loyalty that encourages demand for the California-grown fruit.
By sharing recipes across multiple marketing channels, the Commission builds brand awareness that drives demand. Recipes shared in store or on retailer digital channels drive shopper awareness and interest in the fruit’s availability. Advertising that features recipes can highlight the unique qualities of California avocados while social media posts create an emotional connection with consumers. Finally, by featuring California avocado recipes on the consumer website and using a variety of marketing tools that drive consumers to the recipe portion of the website, the Commission can capture the attention of consumers and direct them to additional information about how California avocados are grown and where they can purchase them.
Two examples of California avocado recipes are shown below. These recipes can be found on CaliforniaAvocado.com by clicking these links: Veggie Bean Stew with California Avocados, Cuban Salad.