Marketing California Avocados

Learn more about the Commission's peak-season advertising, social media, foodservice and retailer promotions.

Cinco de Mayo continues to serve as one of the biggest sales drivers for avocados in the United States. To ensure distribution of California avocados arrives to retailers early enough to gain momentum leading into the holiday, the California Avocado Commission partners with targeted customers on early season ad activations that spark interest in the locally grown fruit.

This May, the Commission's consumer advertising has exceeded KPIs, the consumer website homepage has been updated to integrate with the new ad campaign, CAC staff attended IFPA and public relations activities have begun in preparation for California Avocado Month. Learn more.

Designed to encourage demand for California avocados, the California Avocado Commission kicked off this season’s retail programs with multi-faceted in-store, digital and social promotions at Gelson’s Markets and Mollie Stone’s Markets.

Flame Broiler and NORMS are showcasing California avocados on their menus and with targeted social media posts and email blasts. Learn more. 

As of April 1, the California Avocado Commission has launched its new consumer advertising creative — showcasing the locally grown and sustainably farmed  avocados — with a strategic mix of digital, audio, video, customized content and out-of-home formats. 

The California Avocado Commission’s featured Video of the Month for May 2024 is a 60-second video commercial that is one of the advertising tactics being used this season.

From May 6 through June 17 this year, northern California-based Erik’s DeliCafé and southern-California based Wahoo’s Fish Taco celebrate their fifth consecutive year promoting California avocados on their menu.

The latest updates from the Commission's April marketing intitatives including the launch of the new advertising campaign, efforts to target local and regional restauateurs and insights from the California Avocado Market Analysis Report.