One of the ways the California Avocado Commission promotes California avocados is by disseminating information about the fruit through videos starring California avocado growers. The information in these videos varies depending on each grower, but they all communicate reasons why California avocados are special. The March Video of the Month features Rachael Laenen, whose family are multi-generational avocado growers. The video has been used with multiple retailers to give their shoppers a feel for how and where California avocados are grown, highlighting that they are the locally grown choice. Rachael also encourages usage by suggesting various ways to use the fruit. She then encourages viewers to buy California avocados since they are now in season. Check out the video here.
