Commission
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OUR VISION
To be recognized as the most-desired avocado in the world by fostering a vibrant industry.
OUR MISSION
To maximize grower returns by enhancing premium brand positioning for California avocados and improving grower sustainability.
CAC News
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Apr 17, 2024
The California Avocado Commission’s 2024 Planning Survey plays a crucial role in providing growers with the opportunity to offer input about how CAC invests its resources in marketing, production research, industry affairs and export market development. The Commission will utilize survey feedback to align strategic planning with grower needs.
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Apr 3, 2024
The California Avocado Society, in partnership with the California Avocado Commission and UC Cooperative Extension, is hosting a grower seminar on April 11 from 1:00 – 3:00 p.m. that will provide a comprehensive overview of California avocado grove fertilization.
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Apr 2, 2024
The California Avocado Commission will host its 2024 Annual Meetings over a series of three days — April 15 – April 17 to share the latest updates with industry members and solicit their feedback. CAC encourages members of the agricultural community to attend the sessions.
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Apr 1, 2024
The latest issue of the California Avocado Commission’s quarterly publication, From the Grove, is now available online.
Feb 28, 2024
In January 2024, the Commission received a letter from Avocado Growers of California (AGC) requesting that the Commission contact U.S. Department of Agriculture Secretary Vilsack regarding the call for a referendum on the Hass Avocado Board. The request was considered by the Commission at its February 22, 2024 Board meeting.
Feb 13, 2024
The California Avocado Commission’s District 1 and District 2 board members are hosting a grower meeting in Fallbrook, CA on February 19. Learn more.
Jan 31, 2024
The Commission’s Board of Directors currently has a Handler Member and Handler Alternate Member seat available. Appointees will fill the vacant seats for the remainder of their unexpired terms: October 31, 2024 for the Member seat and October 31, 2025 for the Alternate Member.
Jan 25, 2024
The California Avocado Commission will host its next Board meeting on February 22 from 9:00 a.m. – 2:00 p.m. in Ventura County. Growers are encouraged to attend to learn more about CAC operations.
Jan 15, 2024
The California Avocado Commission joined 31 other California agricultural entities in drafting and signing a letter urging Congress to prioritize a disaster relief package for farmers and ranchers impacted by unprecedented weather events in 2023. Learn more.
Jan 10, 2024
The California Avocado Commission has released the 2024 California Avocado Pre-Season Crop Estimate and Weekly Harvest Projections. These projections are based on pre-season crop estimate surveys completed by AMRIC Handlers.