Our Vision
To be recognized as the most-desired avocado in the world by fostering a vibrant industry.
Our Mission
To maximize grower returns by enhancing premium brand positioning for California avocados and improving grower sustainability.
CAC News
2024 California Mid-Season Crop Update
The Commission typically releases a crop update with an estimated crop size and timing based on grower survey results. There are times when the grower and handler survey results are not aligned closely enough for CAC to publish one number. This is the case in 2024 and therefore CAC is providing the results of both the handler and grower mid-season crop updates.
Deadline to Respond to CAC 2024 Planning Survey is May 20
California avocado growers are highly encouraged to respond to the Commission’s 2024 Planning Survey, which provides growers with the opportunity to offer input about how CAC invests its resources in marketing, production research, industry affairs and export market development.
District 2 Producer Seat Available on CAC Board of Directors
The California Avocado Commission’s Board of Directors currently has a Producer Member seat available for District 2. The appointee will fill the vacant seat for the remainder of the unexpired term through October 31, 2024.
Handler and Handler Alternate Seats Available on CAC Board of Directors
The Commission’s Board of Directors currently has a Handler Member and Handler Alternate Member seat available. Appointees will fill the vacant seats for the remainder of their unexpired terms: October 31, 2024 for the Member seat and October 31, 2025 for the Alternate Member.
Pine Tree Field Day: Crop Coefficient Updates and GEM Spacing Trial
The California Avocado Commission will host a field day at Pine Tree Ranch on June 5, from 8:00 – 10:00 a.m. that will focus on the new California avocado crop coefficient research, using a crop coefficient for irrigation purposes and the GEM spacing trial.
Annual Grower Crop Survey Helps Commission Refine Crop Estimates and Flow to Market
The deadline to complete the California Avocado Commission’s annual grower crop survey is May 15. Grower input from the survey is crucial in helping the Commission fine tune the California crop estimate, predict the flow of avocados to market and assess challenges growers are facing.
