Our Vision
To be recognized as the most-desired avocado in the world by fostering a vibrant industry.
Our Mission
To maximize grower returns by enhancing premium brand positioning for California avocados and improving grower sustainability.
CAC News
Growers Encouraged to Attend Annual Commission Meeting and Participate in Survey
The California Avocado Commission will host its 2024 Annual Meetings over a series of three days — April 15 – April 17 to share the latest updates with industry members and solicit their feedback. CAC encourages members of the agricultural community to attend the sessions.
Winter Issue of From the Grove Available Online
The latest issue of the California Avocado Commission’s quarterly publication, From the Grove, is now available online.
Commission takes action on request to call for a referendum on HAB
In January 2024, the Commission received a letter from Avocado Growers of California (AGC) requesting that the Commission contact U.S. Department of Agriculture Secretary Vilsack regarding the call for a referendum on the Hass Avocado Board. The request was considered by the Commission at its February 22, 2024 Board meeting.
Upcoming District 1 and District 2 Grower Meeting
The California Avocado Commission’s District 1 and District 2 board members are hosting a grower meeting in Fallbrook, CA on February 19. Learn more.
Handler and Handler Alternate Seats Available on CAC Board of Directors
The Commission’s Board of Directors currently has a Handler Member and Handler Alternate Member seat available. Appointees will fill the vacant seats for the remainder of their unexpired terms: October 31, 2024 for the Member seat and October 31, 2025 for the Alternate Member.
Growers Encouraged to Attend February CAC Board Meeting
The California Avocado Commission will host its next Board meeting on February 22 from 9:00 a.m. – 2:00 p.m. in Ventura County. Growers are encouraged to attend to learn more about CAC operations.
