Our Vision
To be recognized as the most-desired avocado in the world by fostering a vibrant industry.
Our Mission
To maximize grower returns by enhancing premium brand positioning for California avocados and improving grower sustainability.
CAC News
Commission Annual Meeting Presentations Available Online
The presentation from the California Avocado Commission's series of annual meetings is now available. The presentation provides an overview of the current state of the industry and the priorities of the Marketing, Production Research and Industry Affairs teams.
CAC Board Alternate Producer Seats Available in Districts 3 and 4
The California Avocado Commission currently has two alternate producer seats available on the CAC Board of Directors. The available positions are for districts 3 and 4 with the terms of office ending October 31, 2023.
CAC Seeks Public Member for Board of Directors
The California Avocado Commission is seeking candidates for its board of directors’ public member position. This volunteer position — which will run through October 31, 2024 — provides the member with an opportunity to represent the community and have a voice in the future of the California avocado industry.
Spring 2023 Issue of From the Grove Available Online
The latest issue of the California Avocado Commission’s quarterly From the Grove is now available online.
Growers Encouraged to Complete Annual Crop Survey Critical to Assessing Productivity and Current Growing Practices
The California Avocado Commission’s annual grower crop survey plays a critical role in helping the Commission assess the industry’s overall productivity and better understand and address the challenges growers face. By completing the survey, California avocado growers can help the Commission fine tune the California crop estimate.
California Avocado Commission to Host In-person Annual Meetings
The California Avocado Commission encourages stakeholders to attend the upcoming CAC 2023 Annual Meetings where they can meet CAC’s new leadership team, learn more about the 2023 marketing campaign and gain insight into the grower-focused priorities of the Production Research and Industry Affairs teams.
