Our Vision
To be recognized as the most-desired avocado in the world by fostering a vibrant industry.
Our Mission
To maximize grower returns by enhancing premium brand positioning for California avocados and improving grower sustainability.
CAC News
Pine Tree Field Day: Crop Coefficient Updates and GEM Spacing Trial
The California Avocado Commission will host a field day at Pine Tree Ranch on June 5, from 8:00 – 10:00 a.m. that will focus on the new California avocado crop coefficient research, using a crop coefficient for irrigation purposes and the GEM spacing trial.
Annual Grower Crop Survey Helps Commission Refine Crop Estimates and Flow to Market
The deadline to complete the California Avocado Commission’s annual grower crop survey is May 15. Grower input from the survey is crucial in helping the Commission fine tune the California crop estimate, predict the flow of avocados to market and assess challenges growers are facing.
Growers Encouraged to Complete Crop Survey to Help Commission Address Industry Challenges
California avocado growers are highly encouraged to complete the annual grower crop survey, which plays an important role in helping the Commission assess the industry’s overall productivity and current trends in farming practices.
CAC Annual Meeting Board Presentation Available Online
From April 15 – 17, the California Avocado Commission held a series of CAC Annual Meetings to share the latest news with industry members and solicit their feedback. A copy of the CAC Annual Meeting presentation is now available online. The presentation covers the following topics:
Growers Encouraged to Complete Industry Survey to Help Define Use of CAC Resources
The California Avocado Commission’s 2024 Planning Survey plays a crucial role in providing growers with the opportunity to offer input about how CAC invests its resources in marketing, production research, industry affairs and export market development. The Commission will utilize survey feedback to align strategic planning with grower needs.
CAS/CAC/UCCE Comprehensive Seminar to Address Avocado Grove Fertilization
The California Avocado Society, in partnership with the California Avocado Commission and UC Cooperative Extension, is hosting a grower seminar on April 11 from 1:00 – 3:00 p.m. that will provide a comprehensive overview of California avocado grove fertilization.
