Commission
Image
OUR VISION
To be recognized as the most-desired avocado in the world by fostering a vibrant industry.
OUR MISSION
To maximize grower returns by enhancing premium brand positioning for California avocados and improving grower sustainability.
CAC News
Apr 28, 2023
The California Avocado Commission’s annual grower crop survey plays a critical role in helping the Commission assess the industry’s overall productivity and better understand and address the challenges growers face. By completing the survey, California avocado growers can help the Commission fine tune the California crop estimate.
Image
Apr 13, 2023
The California Avocado Commission encourages stakeholders to attend the upcoming CAC 2023 Annual Meetings where they can meet CAC’s new leadership team, learn more about the 2023 marketing campaign and gain insight into the grower-focused priorities of the Production Research and Industry Affairs teams.
Image
Mar 14, 2023
The California Avocado Commission has hired food industry veteran Terry Splane to be the organization’s new vice president of marketing, effective March 13, 2023. Mr. Splane fills the role vacated by Jan DeLyser following her retirement last month.
Feb 8, 2023
The California Avocado Commission has three alternate producer seats available on the CAC Board of Directors for districts 1, 3 and 5. The vacancies will be filled by a majority vote of the Board at a meeting held on March 14 and those appointed will serve through October 31, 2023.
Image
Jan 18, 2023
The California Avocado Commission’s Winter 2022 edition of From the Grove is now available online. The publication covers a range of business, marketing, legislative and research topics of interest to the California avocado industry.
Jan 15, 2023
The California Avocado Commission Board of Directors is hosting district meetings in an effort to engage with grower constituents and participate in open dialogue and conversation about the future of the California avocado industry. On Tuesday, January 31, the Commission will host a District 2 Commissioner Grower Meeting in-person in Fallbrook, CA and online via Zoom.
Dec 30, 2022
In December 2022, the California Avocado Commission surveyed industry handlers to develop the 2023 California Avocado Pre-Season Crop Estimate. The estimate and harvest projections have now been released.
Dec 22, 2022
The California Avocado Commission will host a grower field day at Pine Tree Ranch in Santa Paula on January 25, 2023 from 9:30 a.m. – 11:30 a.m. Learn more about the event.
Dec 22, 2022
A copy of the presentation from the December 20 California Avocado Commission GEM Forum is available online.
Dec 14, 2022
As GEM production continues to grow in California, the California Avocado Commission encourages California avocado growers to attend its free webinar: the Future of GEM in California. The webinar takes places on December 20. Learn more.